CONCEPT SPACE: born from an idea of Paola Gonella and Sergio Battimiello featuring more than 600 sqm dedicated to art and industrial design, open to the public and available to Companies for product presentations, show rooms, shop in shop, and fashion shows. It was a part of Fuori Expo Rho 2015. ART DESIGN BOX offers the public an amazing exhibitions calendar in collaboration with the Brera Academy of Fine Arts and ADI, offering a stimulating lounge space, also for relaxing before or after a visit to the universal exposition. Paola Gonella supervised the institutional relationship and Sergio Battimiello was the Chief Art Director and Art Curator supported by an internal team of graphic designer, multimedia producers, event planner and logistic staffin cooperation with Brera Academy Professors and Students.
Milan, July 2015. Twenty show-cooking appointments to discover all of the secrets of Italian cuisine. Faber, the company that invented the extractor hood in 1955, opens a special cooking school at the Art Design Box, just outside Expo 2015 in Rho, in Via Achille Grandi no. 50. The partner for the project is Scavolini, a leading company in the sector since 1984. From typical to healthy dishes, from desserts to street food, there will be a series of unmissable appointments to sample real Italian flavours.
FABER OPENS THE DOORS OF A SPECIAL KITCHEN AT THE ARTDESIGNBOX. PARTNER OF EXCELLENCE: SCAVOLINI. A busy schedule of events and show cooking appointments to discover all the secrets of Italian cuisine.
Milan, July 2015. Twenty show-cooking appointments to discover all of the secrets of Italian cuisine. Faber, the company that invented the extractor hood in 1955, opens a special cooking school at the Art Design Box, just outside Expo 2015 in Rho, in Via Achille Grandi no. 50. The partner for the project is Scavolini, a leading company in the sector since 1984. From typical to healthy dishes, from desserts to street food, there will be a series of unmissable appointments to sample real Italian flavours. A total of 20 appointments will explore all of the themes of Italian cooking between 1 July and 31 October. The chefs will engage the audience with dishes for the festivities and special occasions, or dishes that are perfect for children. The events will take place at the Art Design Box, an exhibition space, open to the public, of more than 600 sqm dedicated to art and industrial design, and offering show-cooking, exhibitions, showrooms, presentations and fashion shows. The show cooking appointments will take place in Scavolini’s Motus kitchen, designed by Vittore Niolu, which investigates and perfectly interprets the social role of the contemporary kitchen: the kitchen is no longer a place dedicated to food, becoming a multi-purpose space, an intimate meeting point for the family and, at the same time, an environment dedicated to relations and conviviality. Motus will be equipped with a system of electrical appliances comprising a cooking hob, oven, sink and mixer tap from the Franke line by Bruno Barbieri: these are products with highly professional performances, resulting from the know-how of the global leader in the production of sinks and high-end electrical appliances. The location will be embellished by the Arkea Limited Edition extractor hood, launched to celebrate the 60th anniversary of Faber. Arkea is characterised by a special silver leaf colour and is the first hood-cum-lamp of the F-light line, with chromotherapy effect illumination: thanks to the innovative LED RGB spotlights, it is possible to select your favourite colour or to alternate among the wide range of colours in a loop, thus creating an absolutely unique atmosphere in everyone’s favourite household environment.
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march 16, 2015 ArtDesignBox and FuoriExpoRho official press release (ENG)
16 marzo 2015 Comunicato stampa ufficiale ArtDesignBox e Fuori Expo Rho (ITA)
16 marzo, 2015 Affaritaliani.it (ITA)
From online magazine Affari Italiani, the news about the press presentation of Art Design Box and the network “Fuori Expo Rho”. See in the picture mr Pietro Romano Mayor of Rho City, mr Dario Ferrari President of Distretto 33 and mis Paola Gonella managing director of XComm srl.
Dal portale online Affaritaliani.it il servizio di presentazione del progetto “Fuori Expo Rho” e di Art Design Box. Nelle foto, il Sindaco di Rho Pietro Romano, l’Architetto Dario Ferrari Presidente del consorzio di imprese Distretto 33 e Paola Gonella Amministratore Delegato di XComm e alcuni interventi alla Conferenza Stampa al Caffè Letterario del Piccolo Teatro a Milano.