An art installation and an exhibition with a strong social and ethical commitment, through the Artworks of the roman artist Aldo Palma, During Milan Design Week. In cooperation with IRINOX spa and Caritas Ambrosiana Association. The exposition and the Event took place in Refettorio Ambrosiano a place of Social Responsibility and Art and Design (by the idea of Davide Rampello – Director and Massimo Bottura Chef.
Refettorio Ambrosiano was created by Caritas Ambrosiana on the occasion of the Expo2015 in Milan. The building, an abandoned theatre in the suburbs of Milan, was completely renovated and transformed into a brand new community kitchen.
The project was sponsored by IRINOX Spa due to an ideal combination between the italian company and Refettorio that has made excellence, the fight against waste, the culture of solidarity as constant commitment. Thousands of meals served every month with the guarantee quality and taste for their guests. A place (the Refectory) and a context (The Milano Design Week – Fuori Salone) ideal to present the products of the Home line, as well as the professional line: to media, to an exclusive parterre, to the general public).
PROJECT (designing, art direction and promotion, event coordination) by ARTDESIGNBOX in cooperation with CARITAS AMBROSIANA and REFETTORIO AMBROSIANO. SPONSOR ENGAGEMENT SERGIO BATTIMIELLO. MAIN SPONSORS IRINOX Spa, OLIO FATTORIA AMBROSIO, RAKY GELATO ARTIGIANALE ITALIANO, GOOD FOR FOOD®. ARTIST ALDO PALMA. MEDIA PLAN AND P.R. ARTDESIGNBOX and STUDIO LOVATELLI CAETANI . MAIN MEDIA PARTNER SCARP DE TENNIS (Caritas Ambrosiana Magazine) and RAI 3. MAIN EVENT MILANO DESIGN WEEK – FUORI SALONE. OFFICIAL PHOTOGRAPHER PAOLO SAGLIA. CHEFS MICAELA MICKY DI COLA and LUCA FIORAVANTI.
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